5th/3rd Introduces "Big Blue Checking" to Football Fans
Sep 01, 2005 06:51 PM Filed in: On the Air!
Cornett-IMS of Lexington, KY recently wrote and produced 5th/3rd Bank spots at Dynamix Productions. The spots feature the bank's special checking account offer for University of Kentucky fans. This round of spots are aimed at the football fans. In one spot, a father and son are at the dinner table when the son innocently asks for the salt. Dad, who's a huge football fan, prompts his son to "go out for a pass," while knocking everything off the dinner table.