Who's Listening? August 2013 News
Whenever I start a new project, I always ask "who's the audience?" Each audience can be distinctly different, like high school students, retired people, doctors, primary voters, car buyers, etc. It can also be a less targeted audience, such as adults 18-65, Fayette County taxpayers, or any listener. These are the tough ones to tailor a product to.
Read more here.