"Nostalgia is not what it used to be."
Record stores all over America will be opening their doors on April 13th for National Record Store Day. But cassettes are sneaking in through the back. These portable petite plastic packs from the past now have their own Cassette Store Day each year in October, and they're winning over some fans that also shop for vinyl. In fact, annual sales of music cassettes were up 23% in 2018, and 70% since 2016. Artists and studios are rethinking this ancient format and not only re-releasing albums popular during cassette's halcyon days, but new music as well. What's with the retro rewind?
Read the newsletter here.