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From the Engineer's Chair

broadcast copy

Why Your Listeners Might Be Sleeping Through Your Every Word

Writing for spoken word is one of the least understood arts. The confusion starts with how the writer constructs the message – by writing. In school, most of our communication education was the written word. Very few of us had a speech or drama class. So, when a novice sits down to write narration, it’s natural to write in a style that we have been using our whole life for essays, letters, emails, notes, etc. When that text is actually spoken, it’s sometimes like we’re back in English class.

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