"Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning."

Maya Angelou

Voice Talk

There was a recent study* that tried to understand how audio quality affected the perceived quality of the human voice. The researchers understood from the beginning that the results could be highly subjective, but they approached it using measurable methods. While tallying up the results, they were surprised by one finding they weren't attempting to measure. But it's something we in the advertising and production business already knew.